White Bird
A rebranding project for Whitebird Organic Wool Farmer, combining a refreshed logo identity with a mobile app design that promotes sustainable farming, ethical wool production, and a stronger connection with eco-conscious customers.
UX & UI
Project Overview
Project: White Bird
Industry: Wool
Timeline: 6 weeks (2025)
My Role: Lead Product Designer
Whitebird Organic Wool Farmer was founded by Mary Lamb in 2005, beginning with just one sheep in her backyard. Since then, it has grown into one of Britain’s leading organic wool producers, now generating over 500 lbs of wool annually and employing more than 50 people.
Persona
Re-design Logo
The redesigned logo was created to convey a warm, welcoming, and eco-friendly brand identity. A sheep was chosen as the primary symbol to represent Whitebird's commitment to ethical farming and animal welfare, while the wool element highlights the brand's focus on organic wool production. Together, these elements create a simple, memorable logo that reflects the company's natural values and sustainable mission.
Design Approach
The visual identity uses an earth-tone color palette to create a warm, natural, and approachable feel. These colors reflect Whitebird's commitment to sustainability and organic farming while helping the brand feel welcoming and trustworthy. Soft, earthy tones were chosen to reinforce the connection between nature, ethical practices, and high-quality organic wool.
Sketches
Wireframes
High-fidelity Wireframes
